For example, the average professional video production cost is around $1,000 – 5,000 per minute. You should make sure that your expectations are realistic to your budget at hand. Here, calculating the budget plays an important part. Your brief covers the goals and objectives, budget, timeline and deadlines, people involved in the process, and other important details. It’s a document with a summary of all the necessary information to keep the production running. What is needed for video production? Your brief answers this question in detail. Set time-bound goals: Pay attention to your deadlines. Set relevant goals: Make sure your project is relevant to your audience. Set achievable goals: Practical goals will help you motivate and inspire your team. Set measurable goals: Identify the metrics that will measure your success. Set specific goals: What do you want to achieve with your video? The term stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. You might have heard about setting SMART goals. ![]() ![]() But if you don’t set goals and objectives, you can’t measure the success of your project. Videos are one of the most effective ways to engage your audience. So, you need to consider all the important factors beforehand. Without proper planning, your video production process will fail. The pre-production phase is the planning process when you decide on your video objectives and goals, budget, equipment, story, timeline, and prepare for the production phase.
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